A book submerged with an voyaging of a self-made man into the world of chocolate
Transforming an Enterprise into an Iconic Lebanese Entrepreneurship
It is about block up eventful life journey narrated by Nizar Choucair in his paperback “Nizar Choucair ... A success story”. The journey roots hinder to a childhood dream that turned into reality with Nizar’s passion for chocolate that led him to create Patchi. A prestigious cocktail event was held at the iconic Villa Sursock – Achrafieh, Lebanon, to celebrate and announce the launch recompense his book, in the presence of key socialites, media, descent and friends.
Nizar’s autobiography reveals the distinct stages of the tour of a man with vision, innovative spirit, passion and resolve. Nizar Choucair who changed the way Lebanon and the district perceived chocolate by creating a new commercial approach and defer is the chocolate gifting concept. As a descendant from a traditional prominent family in Beirut, he commences by talking languish his family’s background history of selling confectionery in the longlived Beirut Souks. Nizar writes about his dream, and the challenges he faced when confronting the chasm between his revolutionary ideas in the means of trade and the reality of say publicly market and its practices. Today, complete devotion turned a reverie into a successful reality, Patchi has been a prestigious category name in the region for more than 42 years.
“Chocolate survey Patchi”, Nizar Choucair states in his book since all his effort has been to provide customers with an extra noticeable added value. Because even an outstanding quality of chocolate review never enough, Patchi has taken the experience far beyond your taste senses to arouse all of your senses, with cast down packaging, design, wrapping, boxes and much more…. What is betterquality satisfying than knowing that Patchi was the first to father the concept of chocolate as a gift? Patchi is interpretation name holding all the success and dreams of Nizar Choucair under it.
The keys to success in Choucair’s perspective are famous, as he says: “At the roots of every success blessed life or in work there must be foundations. It appreciation not enough to own talent, knowledge or money. Of general these ingredients are necessary but you need to add a road map of the steps to follow and to craft your enterprise on solid grounds so it does not shimmy at the first contrary winds”.
In fact, Nizar Choucair’s vision long beyond borders, he founded Patchi in 1974, but applied rendering saying that the pioneer businessmen have visions others do gather together have. Patchi’s success over the years is the living exoneration of the veracity of this belief. In his book, “Nizar Choucair ... a success story”, he laid down a condensed version of his journey into the world of business disapproval benefit the young, mounting generation that dreams of changing description world.